Vodafone Greece achieved its original five year business case within the first 11 months of its femtocell product launch, according to Polychronos Tzeferos, New Products and Innovation Manager, Vodafone Greece.
Tzeferos added that Voda Greece is seeing an average of 350 to 400 voice minutes per month per a four user femtocell. This isn’t driving a great deal of increased revenue, as most voice usage is falling within bundles, he added. However, it is in customer retention and satisfaction that Vodafone Greece seems to be seeing the best results. Tzeferos said that a customer survey showed that once users had a femtocell, their reported propensity to churn reduced from 65% to 8%. 99% of users said they would recommend the femtocell to a friend.