Turns out that Western Europe, the part of the world that’s supposed to be filled with high end gadgetry, requests only 15% of all mobile ads. The king of the hill is North America, who dominates with 43% of ads being served, and they’re closely followed by Asia with 33% of ads. Oddly enough, both Africa and Eastern Europe share the same sized 2% slice. Latin America isn’t any bigger, just 3% of the pie.

India accounted for 26% of the total ad requests from Asia, South Korea has 13%, and Japan 12%. Of note is that South Korea, Japan, China, Singapore and Thailand all experienced over 1000% growth rates during 2010; impressive. As for Latin America: Mexico had a 31% slice of the territory and Brazil had 26%, but Brazil is growing the fastest; 1251% in 2010 alone. In Western Europe the UK takes the lead with 33% of the territory, followed by France with 17%, and Germany with 12%. The top 10 countries in Western Europe all experienced a greater than 400% growth rate in 2010. And finally there’s Africa. Surprisingly both South Africa and Nigeria both had a 21% slice of ad requests, making all assumptions of Nigeria’s economic status a bit questionable.

bron:IntoMobile